Today's digital marketers work at the intersection of creativity, planning, and technology. Not only do they create tech-driven marketing strategies, but – because of their ability to glean insights from real-time data – they also help drive business and product innovation. Digital marketing can be incredibly useful in a wide variety of careers. From business and entrepreneurship, to journalism and advertising, the digital marketing skillset will teach you how to effectively channel your message online using modern tools and best practices.
Includes industry insights, a detailed course and program outline, and more.
This is the first summer of Digital Marketing, so we've included examples of internships from other courses. Note that our partner companies and projects may change from year to year.
Digital Marketing is becoming absolutely ubiquitous, and so experience design is emerging as the organizing discipline of the field. It’s becoming both more technical and more creative. So for example, we need amazing design and storytelling that is powered by data. AI is having a massive impact on all of this, as we’ll demonstrate on the course.
iX meant developing a new skill with a new group of people. It meant broadening my horizons and taking a risk to step out of my comfort zone. Mostly importantly, iX meant challenging myself both mentally and physically to push my boundaries.
It’s a fast-paced learning environment that teaches more than just the concepts of a subject, but also the actual real-world application of the material that will be used in the internship. Besides the core of the program, iX provides an opportunity to find friends from around the world with a drive to learn, and ultimately discover your own passions.
iXperience is one of the most unique experiences you could ever have. Not only will you quickly develop a deep understanding of your program of interest, you will also meet people of diverse and exceptional backgrounds. You will make new friends and develop new skills to prepare you for the future.