iXperience's Digital Marketing program offers US students the opportunity to develop the skills and knowledge needed to succeed in today's digital-driven world. Through hands-on projects and internships, you'll gain practical experience, build a strong portfolio, and expand your career opportunities. Learn from industry experts, network with professionals from around the globe, and gain a competitive edge in the exciting field of digital marketing.
6 weeks. Secured internship. Global impact.
Beyond the classroom, practical skills and real-world experience are essential for building a standout resume. Our Digital Marketing program offers the perfect opportunity to gain valuable industry-relevant skills and internship experience in stunning locations like Cape Town or Lisbon.
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Weeks 1 - 2.
The first two weeks of the program are dedicated entirely to class contact time, allowing you to fully immerse yourself in the course material and build a strong foundation for the hands-on experiences that follow.
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Weeks 3 - 6.
The next four weeks of the program are a dynamic blend of internship and class time, giving you the opportunity to apply what you've learned in real-world settings while continuing to enhance your knowledge through ongoing coursework.
Bootcamp skills class.
45+ hours of live taught classes and homework.
Your classes are capped at 40 students to maximize individual attention.
This sets each student up for success in your 4-week internship.
Meet your head teachers.
With over 22 years of experience in digital marketing strategy and implementation, combined with a Global MBA in Digital Business Transformation, Su brings a wealth of knowledge and expertise to iXperience's Digital Marketing program. Su’s work empowers organizations to unlock their full potential in the digital age, whether through designing impactful marketing campaigns, developing online learning programs, streamlining operations, or enhancing customer journeys.
Su Little
Head of IAB SA Education Council
Head of Social & Digital Mktg
Rocking the Daisies
2007 - 2016
Cape Town, South Africa
Multiple roles
Red & Yellow
2013 - Present
Cape Town, South Africa
Head of Education Council
IAB South Africa
2021 - Present
Cape Town, South Africa
What you will learn.
Our Digital Marketing program equips you with the essential skills to succeed in a digital-driven world. You’ll learn core concepts, develop effective strategies, optimize campaigns, leverage data analytics, and master both hard and soft skills.
Note: These learning outcomes are subject to change.*
Understand the Digital Marketing ecosystem.
Industry Orientation: Grasp the scope of digital marketing and its career opportunities.
Martech Trends: Stay updated with the latest marketing technologies blending creativity and analytics.
Master search and paid advertising.
SEO Strategies: Optimize content for search engines and human audiences.
Paid Marketing: Design and implement effective PPC campaigns.
Performance Metrics: Measure and improve campaign effectiveness.
Harness data and analytics.
Data Interpretation: Understand how to collect and interpret marketing data.
Google Analytics: Use analytics tools to track and report on digital campaigns.
Privacy Considerations: Navigate data privacy laws and ethical considerations.
Build strong brands through storytelling.
Brand Development: Learn the importance of long-term brand building.
Narrative Crafting: Create compelling brand stories that engage audiences.
Emotional Connection: Use storytelling to build loyalty and trust.
Leverage social media and content strategy.
Strategic Social Media: Engage audiences across platforms with purpose.
Content Planning: Develop content calendars and production strategies.
Community Engagement: Foster participative storytelling and build fandoms.
Influence consumer behavior.
Behavioral Insights: Apply neuromarketing principles and cognitive psychology.
User Experience Design: Create experiences that guide user actions.
Ethical Marketing: Influence responsibly and build sustainable relationships.
Plan and execute integrated campaigns.
Campaign Development: From inception to reporting, manage comprehensive campaigns.
Cross-Functional Collaboration: Work effectively with diverse teams.
ROI Measurement: Analyze campaign success and optimize strategies.
Utilize direct marketing and PR.
Email Marketing: Craft personalized messages that convert.
Chatbots and CRM: Automate interactions and manage customer relationships.
Public Relations: Build brand reputation through strategic outreach.
Optimize pricing and market positioning.
Pricing Strategies: Understand pricing models and their impact on consumer perception.
Market Segmentation: Position products effectively in the marketplace.
Competitive Analysis: Stay ahead by analyzing competitors.
Drive e-commerce success.
Online Sales Techniques: Increase conversions through effective e-commerce strategies.
Business Models: Explore subscriptions, affiliate marketing, and other monetization methods.
Digital Platforms: Leverage the right platforms for maximum reach.
Develop your personal brand.
Personal Branding: Apply marketing principles to build your professional presence.
Networking: Grow your professional network both online and offline.
Career Advancement: Position yourself for opportunities in the digital marketing field.
Fill in your details below, and we’ll email you an info pack with everything you need to know about our Digital Marketing program.
Your summer internship.
You get a guaranteed internship placement for the summer at one of our global partner companies.
116 hours of internship work to add to your resume.
You’ll work closely with your manager, teaching team and other students to complete the deliverables for your project.
Your internship is balanced with hands-on work experience supported by additional class sessions to cover advanced material.
Our past internship partners.
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Saving the Survivors.
Saving the Survivors focuses on rehabilitating injured endangered animals, particularly rhinos targeted by poaching and trauma. As poaching incidents rise, their team performs interventions and surgeries to give many injured animals a second chance.
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Prim-U.
Prim-U is an on-demand booking platform that connects beauty and wellness businesses with customers for product sales and professional services. As a growing start-up, they require a comprehensive digital strategy, having previously collaborated with iX students.
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The Komenda Project.
The Komenda Project focuses on sustainable development in Ghana by empowering youth and children through education and mentorship. Recently, they partnered with Arlokea to provide school kits to 100 children and 30 teachers at St. Michael's & All Angels Anglican Primary School, enhancing educational quality.
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Cookie Jar.
Cookie Jar is an anti-social social media platform focused on self-expression and privacy. It addresses the challenges of capturing and sharing media by combining the connectivity of social media, the organization of cloud storage, and the authenticity of your camera roll.
Internship takeaways.
As part of your experience at iX, you'll work on a real-world project with a group of other students, guided by your expert teacher and TAs.
