iXperience's Digital Marketing program offers US students the opportunity to develop the skills and knowledge needed to succeed in today's digital-driven world. Through hands-on projects and internships, you'll gain practical experience, build a strong portfolio, and expand your career opportunities. Learn from industry experts, network with professionals from around the globe, and gain a competitive edge in the exciting field of digital marketing.
Beyond the classroom, practical skills and real-world experience are essential for building a standout resume. Our Digital Marketing program offers the perfect opportunity to gain valuable industry-relevant skills and internship experience, either online or in stunning locations like Cape Town or Lisbon.
45+ hours of live taught classes and homework.
Your classes are capped at 40 students to maximize individual attention.
This sets each student up for success in your 4-week internship.
Our Digital Marketing program equips you with the essential skills to succeed in a digital-driven world. You’ll learn core concepts, develop effective strategies, optimize campaigns, leverage data analytics, and master both hard and soft skills. Build trust with customers online and achieve your marketing goals.
Note: These learning outcomes are subject to change.*
Industry Orientation: Grasp the scope of digital marketing and its career opportunities.
Martech Trends: Stay updated with the latest marketing technologies blending creativity and analytics.
SEO Strategies: Optimize content for search engines and human audiences.
Paid Marketing: Design and implement effective PPC campaigns.
Performance Metrics: Measure and improve campaign effectiveness.
Data Interpretation: Understand how to collect and interpret marketing data.
Google Analytics: Use analytics tools to track and report on digital campaigns.
Privacy Considerations: Navigate data privacy laws and ethical considerations.
Brand Development: Learn the importance of long-term brand building.
Narrative Crafting: Create compelling brand stories that engage audiences.
Emotional Connection: Use storytelling to build loyalty and trust.
Strategic Social Media: Engage audiences across platforms with purpose.
Content Planning: Develop content calendars and production strategies.
Community Engagement: Foster participative storytelling and build fandoms.
Behavioral Insights: Apply neuromarketing principles and cognitive psychology.
User Experience Design: Create experiences that guide user actions.
Ethical Marketing: Influence responsibly and build sustainable relationships.
Campaign Development: From inception to reporting, manage comprehensive campaigns.
Cross-Functional Collaboration: Work effectively with diverse teams.
ROI Measurement: Analyze campaign success and optimize strategies.
Email Marketing: Craft personalized messages that convert.
Chatbots and CRM: Automate interactions and manage customer relationships.
Public Relations: Build brand reputation through strategic outreach.
Pricing Strategies: Understand pricing models and their impact on consumer perception.
Market Segmentation: Position products effectively in the marketplace.
Competitive Analysis: Stay ahead by analyzing competitors.
Online Sales Techniques: Increase conversions through effective e-commerce strategies.
Business Models: Explore subscriptions, affiliate marketing, and other monetization methods.
Digital Platforms: Leverage the right platforms for maximum reach.
You get a guaranteed internship placement for the summer at one of our global partner companies.
115+ hours of internship work to add to your resume.
You’ll work closely with your manager, teaching team and other students to complete the deliverables for your project.
Your internship is balanced with hands-on work experience supported by additional class sessions to cover advanced material.
As part of your experience at iX, you'll work on a real-world project with a group of other students, guided by your expert teacher and TAs.
Learn more about internships
Abroad regular 2 deadline:
January 30, 2025
Online deadline:
Rolling admissions
Session 1
May 18 - June 28
• Applications open
Session 1
May 18 - June 28
• Applications open
Session 1
May 19 - June 27
• Applications open
Session 2
July 7 - August 15
• Applications open
Our advisors are available to answer your questions and assist.
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