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Dream big. Take small steps.
Building the future means weathering some intense storms. We do that by emphasizing consistent, daily actions and rigorously measuring our progress. Every day, every week, every quarter.
Become a learning machine.
The hunger to learn drives everything we do. It's why we experiment and take bold, calculated risks. It's also why teammates give candid feedback, even when it's uncomfortable.
Build meaningful relationships.
We believe that knowing your team personally and professionally fosters more trust, collaboration, and accountability. It's also more fun to work alongside people you consider good friends.
Live life to the fullest.
We strive for balance between achieving results and maximizing life. We empower our team to take epic holidays, stay physically active, and spend time with those they love most.
We're on a mission to redefine what it means to learn in the 21st century—to make learning experiences more inspirational, more challenging, and more individualized. We're a small company, but we hold ourselves to the same standard as the world's premier universities.
We focus on creating environments where learning happens naturally, instead of forcing knowledge into students' minds. We build a community where it's OK to fail but not OK to not learn from your mistakes, where we trust students, and in return, students trust us.
Instead of closed-textbook tests, our students create open-internet projects. Instead of finals, our students pitch their work to clients and teammates. We prepare our students for the real world by making sure they learn in it.
We aim to develop a relationship with each individual student. Not mass-producing experiences slows down our growth, yes, but ultimately leads to a more fulfilling experience—for both students and staff.
We want to reach the entire world with radical, inspiring experiences. We've built a remarkable product, and we want to tell the story to the world in creative, game-changing ways. We can't afford to be ordinary—we need to stand out as much as a purple cow.
Our students are our lifeblood. We don't treat them as once-off customers, but as companions on our journey. We do everything we can to keep them connected to us, and to each other.
In today's world, not taking risks is riskier than taking risks. Our marketing is as bold as our product, and "very good" is not good enough.
Our team puts its ego aside and faces the reality of the numbers. Every aspect of our marketing is measured, and we go to great lengths to collect accurate data to inform our decisions.
Technology is the engine of our mission. We build impeccably designed online products that enables our product to feel more human. And we spread our engineering mindset throughout the organization and multiply everyone's impact. If you want to just put your head down and code, iX is not the right place for you.
The purpose of technology isn't just efficiency. Rather, it's to leave our team time to do things that only humans can do: connect with other humans.
We believe that to have a great product, every single line of code must be expertly thought out. Design isn't something we tack on at the end, but something each engineer is responsible for, every day.
We are voracious learners and generous teachers. We support each other to stay at the cutting edge, and spread our expertise and ways of thinking throughout the organization.
Our mission as a company is to inspire personal growth in both our students and our staff. That means creating an environment in which people are excited—not scared—to take on new challenges, and ensuring people find time to live life fully in our high-performance, fast-paced culture.
This starts with finding purpose alignment between each individual and the company. We ask each employee: why do you work, and what do you hope to get out of life? How can we better align your career trajectory so that you build your dream life—and the company does well, too?
We foster a flexible, informal working environment—but aim to do so without sacrificing rigor and quality. We invest in setting clear, measurable goals, providing each team with the necessary resources, and then giving people freedom to execute.
At iX, it's important that every single person is able to work with data and use it to effectively inform their decisions. It's the People team's responsibility to lead by example, from recruitment to performance analysis, from evaluating culture to planning epic retreats.
