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Digital Marketing Course & Internship

In Cape Town or Lisbon.
No experience required.

Request the full info pack
View application

Digital is always in demand.

According to a 2018 study, the demand for digital marketing talent is more than double the supply, as organizations continue to shift their marketing strategies to the online space.

But what is it? Today’s digital marketers work at the intersection of creativity, planning, and technology. Not only do they create tech-driven marketing strategies, but – because of their ability to glean insights from real-time data – they also help drive business and product innovation.

Digital marketing can be incredibly useful in a wide variety of careers. From business and entrepreneurship, to journalism and advertising, the digital marketing skillset will teach you how to effectively channel your message online using modern tools and best practices.

Grace petrosini
Grace Petrosini, iX 2019 Alum
Student at the University of Notre Dame
"iXperience is an amazing opportunity to meet new people, enjoy life in a new area of the world, learn and develop new skills, and try your hand in an industry you didn't think you would have the chance to work in."

iX alumni across our courses have gone on to work at

An integrated program to prepare you for the 21st century.

We combine enriching cultural education, high-intensity skills development, and real-world professional experience—an essential combination for an impactful career in the future.
Week 1:
Global Studies
All of our programs begin with an immersion into your chosen city. Take classes about the city's history, culture, and current events to understand your context. Explore your surroundings through iX-sponsored excursions.

Weeks 2-3:
Skills Bootcamp
Start building your skill set—quickly. Our collaborative, workshop-style courses, taught by industry experts, will push you to learn faster than you thought possible. Finish up with an impressive portfolio of class projects, and get ready for your internship.

Weeks 4-6:
Go beyond the classroom with a guaranteed internship. Work with a company abroad to apply your gained classroom knowledge in a professional environment. Finish up with a clear deliverable to show future employers.
Program structure bracket
Throughout the 6 weeks, there will be readings and reflection pieces that prompt you to connect your international experiences, skills training, and internship. The entire program will add up to 6 credits from the University of Virginia. By the end, you will have a deep understanding of your city in a global context, and a powerful set of skills and work experience to accelerate your career.
More about the credits from UVA.

An intense skills bootcamp with expert instruction and mentorship.

iX classes quickly prepare you to create real-world value. Small class sizes mean you build personal relationships with your teaching team.

Note: This course overview is for informational purposes only. The content and learning objectives are set by your teachers, and may be subject to change as a result of ongoing curriculum revisions, the actual pace of learning by students, and other factors.

  • Fundamentals

    Digital Marketing Fundamentals

    Core components of a business, segmentation within the market, identification of key audiences, target personas with a customer empathy map. The use of data to map marketing back to channels and the consumer journey, and implement key metrics like return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).

  • Tracking

    Tracking, Action, and Analytics

    Learn the role of various digital channels for a business and its customers, and differentiate between broadcast, direct, and social channels. Search Engine Optimization (SEO) strategy, SEO tactics for web content, click bidding, bid management, and budgeting. Dive into the basics of Google Analytics to measure your campaign performance, including concepts like goal tracking and micro/macro conversions.

  • Sharing

    Brand, Social Media Management

    Create a social ad campaign for Facebook, Twitter, and/or Instagram. Produce a strategy that outlines key messaging, content mapping, distribution, and measurement.

  • Critical thinking

    Critical Thinking

    Ethical issues and debates within the marketing field, and making ethically-informed judgments on these issues.

Matt tomaselli
Matthew Tomaselli
Student at the University of Pennsylvania
iX Alum

"iX was a totally unique study abroad experience: dynamic teaching in a great location with hands-on faculty and staff. We had intensive technical training in a very practical and useful skill, which is great to have under the belt for a job or other internship applications."

Request the full Digital Marketing program info pack

Includes in-depth information about the industry, our curriculum, cities, internship options, and other important FAQs.

Apply your skills immediately.

This is the first summer of iX's Digital Marketing program, so we've included examples of internships from other courses for you to explore.

Our internships are different from the usual. Instead of leaving you on your own, we provide you with daily support and occasional classes to cover additional material. That means you'll be able to create huge value in a short time—all of which you can add to your resume to show future employers.

More about internships at iX

Cape Town

A Cape Town-based data analytics company that uses aerial imagery and machine learning algorithms to optimise crop performance for farmers.

Denk Fabrik


Berlin-based company DenkFabrik works on the adoption of blockchain technology in the real world through blockchain education and consulting.

José de Mello


A multi-billion euro healthcare company that manages over a dozen public and private hospitals in Portugal.

Edge Growth

Cape Town

A capital fund with $100M under management, targeting investment into the SME sector and focused on creating impact in South Africa.



Next Big Thing is an Internet of Thing (IoT) company, offering a complete framework for the acceleration of IoT ventures.

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Working with so many talented and driven students made for an incredible learning experience. iXperience inspired me and sparked my passion for design.

Sarah Schachman, iX Alum from Harvard, now Senior Designer at Shopify

Let's talk options.

Choose a city to view availability and pricing.
Dates for Cape Town
Session 1:
May 25 - July 3

Applications open

Session 2:

Not available

Program fees for Cape Town


Dates for Lisbon
Session 1:
May 25 - July 3

Applications open

Session 2:

Not available

Program fees for Lisbon


Our program fees include all costs except flights, transport to internships, and daily living. We provide need-based financial aid to better include students from all walks of life.
Included in every program
  • 6 credits of coursework
  • A guaranteed internship placement
  • Comfortable, secure housing
  • International insurance
  • Immersive cultural excursions and events
  • Airport pickup and dropoff
  • LinkedIn, resume, and career support
  • Lifetime access to the global iX Alumni Network
iX Financial Aid

iXperience offers direct need-based financial aid to all qualifying students. Your eligibility for financial aid is determined entirely by your demonstrated need, and you'll have the chance to apply along with your iX program application. Applying for financial aid will not impact your admissions decision in any way.

from our alumni.

Phoebe brown
Phoebe Brown
Princeton Class of 2016

For me, iX presented a world of opportunities I hadn't yet considered. Learning about a new industry, exploring an incredible country, embarking on exhilarating adventures, and getting hands-on experience in an internship, made for an unbelievable summer.

Stanley zuo
Stanley Zuo
NYU Class of 2017

iX meant developing a new skill with a new group of people. It meant broadening my horizons and taking a risk to step out of my comfort zone. Mostly importantly, iX meant challenging myself both mentally and physically to push my boundaries.

Grace petrosini
Grace Petrosini
University of Notre Dame Class of 2021

iXperience is an amazing opportunity to meet new people, enjoy life in a new area of the world, learn and develop new skills, and try your hand in an industry you didn't think you would have the chance to work in.

Max martin
Max Martin
Yale Class of 2018

iXperience was a one of a kind learning and cultural immersion. I gained experience and knowledge both inside and outside of the classroom in ways I never had before. I can now say that I have incredible new skills and have used what I learned to make an impact at a start up company in Cape Town.

A streamlined application process.

Complete your application in an hour.
Regular Decision 1 application deadline: January 30, 11:59 pm PT.

Build your summer. (5 mins)

Use our application platform to choose the best city, course, and date combination for you. Not sure what combo to pick? Don't worry – you can change your selection after submitting your application. Our Admissions Team is always here to help.

Choose between a written application or phone interview. (30-45 mins)

You can write our short application essays, or choose to schedule a phone interview with one of our admissions consultants, if the option is available. Our advice? Just be yourself!

Confirm your eligibility. (10 mins)

In order to receive your admissions decision, you'll need to confirm that you are in good academic standing with your home institution and that you are approved to study abroad. We'll send you a form to complete with your study abroad advisor to make this easy. We highly recommend meeting with your study abroad office and other advisors about your summer plans.

Get your admissions decision.

You'll hear back in 2-4 weeks. Earlier applications receive quicker decisions and preferential admission. After receiving your decision, you'll have opportunities to ask more questions about the program or even put your parents in touch.

Secure your spot.

As spots at iXperience are limited, we encourage our admitted applicants to secure their spot in the program by paying their deposit.