According to a 2018 study, the demand for digital marketing talent is more than double the supply, as organizations continue to shift their marketing strategies to the online space.
But what is it? Today’s digital marketers work at the intersection of creativity, planning, and technology. Not only do they create tech-driven marketing strategies, but – because of their ability to glean insights from real-time data – they also help drive business and product innovation.
Digital marketing can be incredibly useful in a wide variety of careers. From business and entrepreneurship, to journalism and advertising, the digital marketing skillset will teach you how to effectively channel your message online using modern tools and best practices.
Note: This course overview is for informational purposes only. The content and learning objectives are set by your teachers, and may be subject to change as a result of ongoing curriculum revisions, the actual pace of learning by students, and other factors.
Digital Marketing Fundamentals
Core components of a business, segmentation within the market, identification of key audiences, target personas with a customer empathy map. The use of data to map marketing back to channels and the consumer journey, and implement key metrics like return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).
Tracking, Action, and Analytics
Learn the role of various digital channels for a business and its customers, and differentiate between broadcast, direct, and social channels. Search Engine Optimization (SEO) strategy, SEO tactics for web content, click bidding, bid management, and budgeting. Dive into the basics of Google Analytics to measure your campaign performance, including concepts like goal tracking and micro/macro conversions.
Brand, Social Media Management
Create a social ad campaign for Facebook, Twitter, and/or Instagram. Produce a strategy that outlines key messaging, content mapping, distribution, and measurement.
Ethical issues and debates within the marketing field, and making ethically-informed judgments on these issues.
"iX was a totally unique study abroad experience: dynamic teaching in a great location with hands-on faculty and staff. We had intensive technical training in a very practical and useful skill, which is great to have under the belt for a job or other internship applications."
Includes in-depth information about the industry, our curriculum, and internship options.
This is the first summer of iX's Digital Marketing program, so we've included examples of internships from other courses for you to explore.
Our internships are different from the usual. Instead of leaving you on your own, we provide you with daily support and occasional classes to cover additional material. That means you'll be able to create huge value in a short time—all of which you can add to your resume to show future employers.More about internships at iX
iXperience offers direct need-based financial aid to all qualifying students. Your eligibility for financial aid is determined entirely by your demonstrated need, and you'll have the chance to apply along with your iX program application. Applying for financial aid will not impact your admissions decision in any way.
For me, iX presented a world of opportunities I hadn't yet considered. Learning about a new industry, exploring an incredible country, embarking on exhilarating adventures, and getting hands-on experience in an internship, made for an unbelievable summer.
iX meant developing a new skill with a new group of people. It meant broadening my horizons and taking a risk to step out of my comfort zone. Mostly importantly, iX meant challenging myself both mentally and physically to push my boundaries.
iXperience is an amazing opportunity to meet new people, enjoy life in a new area of the world, learn and develop new skills, and try your hand in an industry you didn't think you would have the chance to work in.
iXperience was a one of a kind learning and cultural immersion. I gained experience and knowledge both inside and outside of the classroom in ways I never had before. I can now say that I have incredible new skills and have used what I learned to make an impact at a start up company in Cape Town.
Build your summer. (5 mins)Use our application platform to choose the best city, course, and date combination for you. Not sure what combo to pick? Don't worry – you can change your selection after submitting your application. Our Admissions Team is always here to help.
Choose between a written application or phone interview. (30-45 mins)You can write our short application essays, or choose to schedule a phone interview with one of our admissions consultants, if the option is available. Our advice? Just be yourself!
Confirm your eligibility. (10 mins)In order to receive your admissions decision, you'll need to confirm that you are in good academic standing with your home institution and that you are approved to study abroad. We'll send you a form to complete with your study abroad advisor to make this easy. We highly recommend meeting with your study abroad office and other advisors about your summer plans.
Get your admissions decision.You'll hear back in 2-4 weeks. Earlier applications receive quicker decisions and preferential admission. After receiving your decision, you'll have opportunities to ask more questions about the program or even put your parents in touch.
Secure your spot.As spots at iXperience are limited, we encourage our admitted applicants to secure their spot in the program by paying their deposit.