Born from the ambition of South Africans returning home after years abroad, Proto Care was conceived to make a tangible difference in the country’s healthcare infrastructure. Their mission is twofold: to empower patients by putting them at the center of the operations and to emphasize a preventative approach in healthcare. By doing so, Proto Care aims to transform South Africa’s healthcare landscape into one that’s proactive, patient-centered, and technologically advanced. Their online healthcare platform - which will eventually become a first-of-its-kind digital hospital for preventative healthcare - is nearing completion. Students worked to analyze competitors in the space, regulatory and legislative factors and opportunities in the market - in South Africa and globally.