The concept of Local Knowledge was derived from three underlying desires: The first was the goal of sharing the true beauty of Cape Town. The second was to show people the city through the founders’ own eyes - a local’s perspective. The third was to remind people (both South African and international) how incredible the country as a whole actually is.
Local Knowledge is a lifestyle brand that acts as a canvas of creativity and passion. It is more than just a company; it is an expression of style and a collaboration of individuality and a sense of community. It is an authentic, innovative and youthful brand that promotes the local concept of ‘being stoked.’ By combining three different styles and personalities, the three owners have created something that is truly authentic and original. They’re not a tour guide company; they are local hosts that want to show new friends the best time, and to their guests, the ‘real Cape Town.’ They are proudly South African and aim to constantly celebrate the rainbow nation.